Cloud & SaaS Startup Marketing Hub
Once you’ve accepted the fact that blogging can provide tremendous marketing advantages, you may struggle to determine how often you should post content and when you should post it. When starting out with a company blog, many feel as though they can get away with posting once per week, perhaps at random times during the day. However, frequently posting during scheduled, strategic times could help improve your content marketing efforts significantly.
How Often Should You Post?
Studies have found that posting 16 posts per month can generate up to 3.5 times more website traffic than if you were to only post once per week. You should strive to reach the point where you’re posting a publication daily on a routine basis. But after you’ve reached this point, you could then consider posting two posts in a single day. A Kapost study found that blog traffic increased by more than 60% on days where sites posted two blog posts.
When To Post Your Blog
Kapost also found that companies would benefit most by posting early in the day. Posting around 8 am or earlier seems to be the most beneficial. For example, blog posts published at 6 am drove 70% more traffic than those posted at 10 am. You can set up your web publisher so that it displays automatically at this time.Read full post
Building a website and a brand is one of the most important aspects of inbound content marketing. One of the most significant principals for companies to remember as they begin doing so is that more...Read More
If you’ve recently made the decision to begin hosting a company blog in an effort to improve your content marketing efforts, one of the first questions you’ll likely ask yourself is how often you...Read More
When it comes to the sales pipeline, lead generation continues to be one of the most crucial aspects. Unfortunately, not enough marketers can put adequate resources into their lead generation...Read More
Unfortunately, many marketers believe that outbound marketing is an adequate-enough strategy to help generate leads and convert sales. They think that merely getting a potential customer to their...Read More