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1-677-124-44227

info@your business.com

184 Main Collins Street West Victoria 8007

(877) 774-3703‬

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CONTENT MARKETING

Effective Content Marketing requires creating content that is engaging by your target audiences, publishing and promoting that content through the right digital channels, measuring engagement and results, optimizing, and repeating

GREAT CONTENT STARTS WITH GREAT STRATEGY

From Search Engine Optimization to branding, to audience engagement, and to lead generation, content is the conduit wherein harmonious and holistic marketing are connected, maximized, and business goals are achieved.

Content is the foundation of all prudent marketing strategies. It drives authority, engagement, virality, organic search, branding, traffic and ultimately revenues.

Our content marketing initiatives are multi-pronged and harness blogs, informative articles, case studies, infographics, and analytics to drive subject matter that will inspire readers and drive KPIs.

6 Step Content Process

1. Craft a content calendar

Monthly at inception, although quarterly will evolve with inputting additional content ideas for time sensitivity.

2. Submit calendar for approval

The calendar for subsequent months will be submitted for approval by the 15th of each month, thus allowing for modifications of topics without impeding flow of deliverables.

3. Revise Content

If topic suggestions are removed we will submit a revised calendar to replace topics, although writers may embark upon the topics which were initially approved.

4. Write Content and Get Approval

Upon approval we will begin crafting content.
Upon completion of a segment of content (i.e. at 25% (quarter phase approach) or 50% of calendar completion) we will deliver work for compliance and final approval.

5. Publish

Once approved we will begin the publication process.

6. Amplify

When content has been published we shall begin content amplification (syndication) process.

We deploy a digital marketing strategy that is holistic in nature, nurturing multiple channels to ensure results in a successful and sustainable manner.

We partner with our clients to share their unique brand story to targeted audiences, engage with them and convert that interaction into increased buyers and brand ambassadors.