LinkedIn is responsible for 80% of B2B Leads vs. 13% on Twitter & 7% on Facebook.
Nurtured leads make 47% larger purchases than non-nurtured leads.
67% of the buyer’s journey is now done digitally
57% of purchase decisions are made before a B2B customer engages directly with any supplier.
Why it works, the psychology behind this
“People don’t like being sold, but they love to buy.”
~Jeffrey Gitomer, sales legend
This approach builds relationships in a way that the ball is in their court
You nurture the relationship, everyone wants to buy from people they trust
It’s not salesy or pushy, and as a result people come to you.
You close new business
What to Expect
No Ad spend required.
300 – 400 targeted connection requests per week, 1,200 – 1,600 per month (depending on industry).
20% of connection requests accepted, on average. That’s 240 – 320 new connections per month.
Resulting in 3 – 5 scheduled meetings per week, on average, 12 – 20 per month.
Automatically grow your pipeline with done-for-you LinkedIn Prospecting, save your ad spend, and use your time closing more deals.
The Process
1. Profile Optimization
Optimize your Headline and Summary to speak to your target customer
Sell them on the benefits you can provide
Tell them how you do it.
2. Audience Targeting / Sales Navigator (Cont.)
Targeting Criteria
Think Sniper approach, not shotgun approach
Geography, Company Headcount, Seniority Level (e.g. Owner, CXO, Partner, VP), Relationship (2nd Connections, 3rd Connections), Industry (e.g. Financial Services, Oil & Energy, etc.), Keyword, (e.g. FinTech)
Sales Navigator
Premium Linkedin tool, ($89 a month,) utilized to create lists of your target customers.
3. Connection Requests
300 – 400 new connection requests per week (depending on target audience size), with a personalized connection request message.
4. Nurturing Email Drip
Sales Navigator
- Casual connection request
- Send a useful article 1
- Send a useful article 2
- Make an ask for a call/meeting
- Follow-up ask for a call/meeting
5. 12 – 20 Meetings Scheduled Per Month
You must monitor LinkedIn Messages, (we’ll show you how to do so easily in just a few minutes each day) and be sure to reply to any responses you get from new connections
Watch closely for call/meeting acceptances
Respond quickly, acknowledging time/place
Work your sales magic and close deals!
To Summarize, we include:
Profile Optimization
Audience Targeting
300 – 400 Connection Requests per week
5 email Drip sequence
Monthly reporting (Connection requests sent, New connections, Appointment accepted)
Email/Phone support
Calculate Your ROI*
With 12 – 20 appointments per month, if your average close rate is 25%, that’s 3 to 5 new clients per month
Typical new customer recurring revenue ranges between $1,500 – $5,000 per month, that’s an added recurring monthly revenue of $4,500 – $25,000 every month!
That’s adding $54,000 – $300,000 annual recurring revenue every single month!
After 12 months of adding new customers, you could add $4,212,000 to $23,400,000 in annual revenue!
*The above is an example only, and cannot be guaranteed.
One of Our LinkedIn Prospecting Customer says:
Mike Aloe – COO @ Yottabyte
With Adjossible, our lead generation has sustained an increase in activity to a level that is greater than anticipated. As a result, our sales pipeline has increased more than 150%. If you choose Adjossible, expect not only great results but excellent communication and an overall fantastic experience.
Automatically grow your pipeline with done-for-you LinkedIn Prospecting, save your ad spend, and use your time closing more deals.