LinkedIn is responsible for 80% of B2B Leads vs. 13% on Twitter & 7% on Facebook.


Nurtured leads make 47% larger purchases than non-nurtured leads.

The Annuitas Group

67% of the buyer’s journey is now done digitally


57% of purchase decisions are made before a B2B customer engages directly with any supplier.

CEB Global / Gartner

Why it works, the psychology behind this

“People don’t like being sold, but they love to buy.”

~Jeffrey Gitomer, sales legend

  • This approach builds relationships in a way that the ball is in their court

  • You nurture the relationship, everyone wants to buy from people they trust

  • It’s not salesy or pushy, and as a result people come to you

  • You close new business

What to Expect

  • No Ad spend required

  • 300 – 400 targeted connection requests per week, 1,200 – 1,600 per month (depending on industry)

  • 20% of connection requests accepted, on average. That’s 240 – 320 new connections per month

  • Resulting in 3 – 5 scheduled meetings per week, on average, 12 – 20 per month

Automatically grow your pipeline with done-for-you LinkedIn Prospecting, save your ad spend, and use your time closing more deals.

FREE 15-Min Consultation

The Process

demand generation strategy

1. Profile Optimization

  • Optimize your headline and summary to speak to your target customer

  • Sell them on the benefits you can provide

  • Tell them how you do it

2. Audience Targeting / Sales Navigator

Targeting Criteria
  • Think sniper approach, not shotgun approach

  • Geography, Company Headcount, Seniority Level (e.g. Owner, CXO, Partner, VP), Relationship (2nd Connections, 3rd Connections), Industry (e.g. Financial Services, Oil & Energy, etc.), Keyword, (e.g. FinTech)

Sales Navigator
  • Premium Linkedin tool ($89 a month), utilized to create lists of your target customers

3. Connection Requests

  • 300 – 400 new connection requests per week (depending on target audience size), with a personalized connection request message

4. Nurturing Email Drip

Sales Navigator
  1. Casual connection request
  2. Send a useful article 1
  3. Send a useful article 2
  4. Make an ask for a call/meeting
  5. Follow-up ask for a call/meeting

5. 12 – 20 Meetings Scheduled Per Month

  • You must monitor LinkedIn Messages, (we’ll show you how to do so easily in just a few minutes each day) and be sure to reply to any responses you get from new connections

  • Watch closely for call/meeting acceptances

  • Respond quickly, acknowledging time/place

  • Work your sales magic and close deals!

To Summarize, We Include:

  • Profile Optimization

  • Audience Targeting

  • 300 – 400 Connection Requests Per Week

  • 5 Email Drip Sequence

  • Monthly Reporting (Connection requests sent, New connections, Appointment accepted)

  • Email/Phone Support

Calculate Your ROI*

  • With 12 – 20 appointments per month, if your average close rate is 25%, that’s 3 to 5 new clients per month

  • Typical new customer recurring revenue ranges between $1,500 – $5,000 per month, that’s an added recurring monthly revenue of $4,500 – $25,000 every month!

  • That’s adding $54,000 – $300,000 annual recurring revenue every single month!

  • After 12 months of adding new customers, you could add $4,212,000 to $23,400,000 in annual revenue!

*The above is an example only, and cannot be guaranteed.

demand generation tactics

One of Our LinkedIn Prospecting Customer Says:

Mike Aloe – COO @ Yottabyte

With Adjossible, our lead generation has sustained an increase in activity to a level that is greater than anticipated. As a result, our sales pipeline has increased more than 150%. If you choose Adjossible, expect not only great results but excellent communication and an overall fantastic experience.

Automatically grow your pipeline with done-for-you LinkedIn Prospecting, save your ad spend, and use your time closing more deals.

FREE 15-Min Consultation