B2B customers are 57% of the way through the buying process before they ever engage with a sales person because of digital

CEB Global / Gartner

Content marketing generates over 3x as many leads as outbound marketing and costs 62% less

DemandMetric

It takes 6 to 8 touches to generate a viable sales lead

Salesforce

67% of the buyer’s journey is now done digitally

SiriusDecisions

The Problem

The landscape has changed. We now live in a buyer’s world. Those who have adapted, are winning. Those who have not, are losing.

  • “67% of the buyer’s journey is now done digitally” (SiriusDecisions)
  • “It takes 6 to 8 touches to generate a viable sales lead.” (Salesforce)
  • 57% of purchase decisions are made before a B2B customer engages directly with any supplier. (CEB Global / Gartner)

The Solution

Engage target customers during the buyer journey by providing helpful and problem-solving content at the different stages of the buyer journey to attract, convert, acquire new customers, and delight existing ones.

This is done through the
Inbound Marketing Methodology

Inbound Marketing Methodology

1. Attract

Attract target customers through relevant problem-solving content, shared and promoted in the places they live online.

  • Buyer Persona
  • Content Calendar
  • Content Amplification
  • Content Syndication
  • Remarketing

2. Convert

Convert them into leads through high value content offers, like white papers, and webinars, to build trust and sets your company up as the expert.

High value offer

  • White Paper Or Case Study
  • Free Consultation / Demo

Landing Pages

  • Calls-to-Action
  • Forms

3. Close

Close leads nurtured through automated marketing email drips that have a high lead score indicating they are ready to buy.

  • CRM Integration (Salesforce, HubSpot, etc.)
  • Remarketing
  • Lead Nurturing / Automated Marketing
  • Social Proof / Online Reviews

4. Delight

Delight new customers through ongoing engagement so they become promoters of your content, products, and services.

  • Email Marketing
  • Social Engagement
  • Social Proof / Online Reviews

Inbound Marketing
vs. Outbound Marketing

Inbound Marketing

  • Permissive
  • Pull tactics
  • Two-way communication
  • Marketers provide value
  • Customers are attracted to you
  • Channels: Social media, search engines, and referrals

Outbound Marketing

  • Interruptive
  • Push tactics
  • One-way communication
  • Marketers provide little to no value
  • Customers are sought after
  • Channels: Print ads, TV ads, radio, cold calling

“ Inbound marketing generates over 3x as many leads as outbound marketing and costs 62% less.”

– DemandMetric

Summary

“ Lack of resources, such as staff, funding, and time, remains the biggest obstacle to successful lead generation for 61% of B2B marketers. ”

– BrightTALK

By utilizing Adjossible as your Inbound Marketing partner, you gain the strategy, expertise, and resources to:

  • Attract: Generate awareness, authority, and demand for your brand, product or services
  • Convert: Provide educational touch points to target customers and generate qualified leads
  • Close: Support sales cycle through lead nurturing that addresses prospects questions, objections, and other business challenges to close more deals that are also hire in revenue
  • Delight new customers and turn them into your most powerful promoters

Inbound Marketing Plans

Growth
Foundation

Companies that are new to inbound marketing, and need to establish a lead generation engine foundation that targets a growth rate of 15%+

Content Creation (SEO Driven)

  • Persona creation, Keyword & Competitive Research
  • Content Calendar
  • 6 original & 2 curated articles /mo
  • 1 content offer Qtrly, (white paper, case study)

Content Amplification /mo

  • Social Posts
  • Social Ads to amplify all content ($2,000 recommended ad spend)

Content Syndication /mo

  • LinkedIn Pulse, and Quora.com

Landing Page Per Offer

  • Design & development of Landing Page
  • Calls-to-Action
  • Forms
  • CRM integration

Remarketing /mo

  • 2 – 3 Remarketing Ads (Facebook & Google)

Lead Nurturing

  • Sequence per Offer (up to 5 emails)
  • Lead Scoring

Analytics / Performance Reporting /mo

$4,995/ Month

Get Started

Recommended

Scaling
Growth

Companies with more aggressive growth goals, ready to cast a bigger net, and looking to achieve a 20%+ growth rate.

Content Creation

  • Persona creation, Keyword & Competitive Research
  • Content Calendar
  • 9 original & 3 curated articles /mo
  • 1 content offer every 2 /mo, (white paper, case study)
  • 2 moving image videos & 1 Infographic every 2 /mo

Content Amplification /mo

  • Social Posts
  • Social Ads to amplify all content
  • A/B Testing of Ads ($5,000 recommended ad spend)

Content Syndication /mo

  • LinkedIn Pulse, and Quora.com

Landing Page Per Offer

  • Design & development of Landing Page
  • Calls-to-Action
  • Forms
  • CRM integration

Remarketing /mo

  • 5 – 6 Remarketing Ads
  • A/B Testing of Ads (Facebook, Google, LinkedIn)

Lead Nurturing

  • Sequence per Offer  (up to 6 emails)
  • Lead Scoring

Social Proof / Online Reviews /mo
Facebook / Google Reviews

Customer Email Blast /mo

Analytics / Performance Reporting /mo

$7,995/ Month

Get Started

Lightspeed
Growth

Companies that are mid-sized to enterprise in size, looking to achieve a 30%+ growth rate.

Content Creation (SEO Driven)

  • Persona creation, Keyword & Competitive Research
  • Content Calendar
  • 12 original & 4 curated articles /mo
  • 1 content offer monthly, (white paper, case study)
  • 4 moving image videos & 1 Infographic every /mo

Content Amplification /mo

  • Social Posts
  • Social Ads to amplify all content
  • A/B Testing of Ads ($8,000 recommended ad spend)

Content Syndication /mo

  • LinkedIn Pulse, and Quora.com

Landing Page Per Offer

  • Design & development of Landing Page
  • Calls-to-Action
  • Forms
  • CRM integration

Remarketing /mo

  • 7 – 8 Remarketing Ads
  • A/B Testing of Ads (Facebook, Google, LinkedIn)

Lead Nurturing

  • Sequence per Offer  (up to 6 emails)
  • Lead Scoring

Social Proof / Online Reviews /mo
Facebook / Google Reviews

Customer Email Blast /mo

Analytics / Performance Reporting /mo

$11,995/ Month

Get Started

Your Inbound Marketing Service Plan Includes

Hiring an Internal Team VS Hiring an Inbound Marketing Firm

Hire 6 people to handle the necessary Skill sets

Marketing
Manager

$87,333

Web
Designer

$51,645

Content
Writer

$50,759

Copy
Writer

$55,459

Graphic
Designer

$53,106

Social Media
Manager

$51,422

$349,724

Hire 6 people to handle the necessary Skill sets

$4,995 x 12 month, Total Cost

$59,940

SALARY DEMANDS

$349,724 +
Benefits 30%
$104,917

Total

$454,641

Vs

AGENCY COSTS

$59,940

Total

$59,940

Some Words From Our Customers

“With Adjossible, our lead generation has sustained an increase in activity to a level that is greater than anticipated. As a result, our sales pipeline has increased more than 150%. If you choose Adjossible, expect not only great results but excellent communication and an overall fantastic experience.”

Mike Aloe - COO @ Yottabyte

“I’ve worked with Adjossible for the better part of a year.  Adjossible has a tremendous breadth of capability, from digital marketing and social media to CRM and inbound marketing.  Every business owner knows how complex it is to market in an increasingly digital world.  There are so many tools, algorithms, and approaches to be aware of that it’s hard to keep it all straight.  Adjossible knows how to navigate all of it.  They have helped us with just about everything you could imagine: Google Adwords, paid ads on social media, email marketing campaigns, website, blog posts, LinkedIn messaging campaigns, print ads, event sponsorships, webinars, landing pages, registration pages for live events, etc.  I’ve also learned that Adjossible is constantly learning about and trying out new approaches as the marketing landscape continues to shift.  The last thing I would say about Adjossible, is that they are very service-oriented, which makes them easy to work with on any type of project.”

Brett Gililland, Co-Founder & CEO, Elite Entrepreneurs

“I hired Adjossible for a few different projects and was really pleased with their professionalism, communication, and flexibility in completing the work.  Their turn-around time and their ability to execute on the vision I had for each project was excellent.  Because I was able to hand off these projects, I was able to focus my attention on the money-generating activities in my business instead of going down multiple rabbit holes in order to get these projects done!  I would hire this team again for future projects”

Kathryn H Brown, Strategy & Execution Coach for for Tax Professionals

“Adjossible has been amazing at generating interest in our company. They are thoughtful in their messaging and are very thorough in their nurturing of potential prospects. I enjoy working with Chad and his agency because communication is always timely and clear, expectations are understood, and deliverables are always met. If you’re reading this now, give Adjossible a shot at earning your business.”

Jackson Ostler - VP of Operations @ Plena Data

“At a time when my company needed sales, Adjossible brought leads to our doorstep. Quality leads – people and companies who feel the pain that our technology solves.”

Aditya Dave - Founder & CEO @ Plena Data

“Social Media has always been time consuming, and I always felt like I didn’t have a strategy. Adjossible saves me hours of time each week managing our Social Media, and now I actually have a strategy that’s generating the awareness we needed.”

Janae Bushman - Founder & Executive Director @ Aliim

“Chad assisted me with putting together content and strategies…He was extremely professional, smart, knowledgeable and responsive. I really enjoyed working with Chad and would highly recommend him to anyone.”

Sarah M.