Content marketing generates over 3x as many leads as outbound marketing and costs 62% less.

DemandMetric
67% of the buyer’s journey is now done digitally
SiriusDecisions
It takes 6 to 8 touches to generate a viable sales lead.
Salesforce
57% of purchase decisions are made before a B2B customer engages directly with a sales rep.
CEB Global / Gartner

The Problem

The landscape has changed. We now live in a buyer’s world. Those who have adapted, are winning. Those who have not, are losing.

  • “67% of the buyer’s journey is now done digitally” (SiriusDecisions)
  • “It takes 6 to 8 touches to generate a viable sales lead.” (Salesforce)
  • 57% of purchase decisions are made before a B2B customer engages directly with any supplier. (CEB Global / Gartner)

The Solution

Engage target customers during the buyer journey by providing helpful and problem-solving content at the different stages of the buyer journey to attract, convert, acquire new customers, and delight existing ones.

This is done through the
Inbound Marketing Methodology

Inbound Marketing Methodology

Grow your business in a measurable, predictable, and scalable way through inbound marketing.

FREE 15-Min Consultation

1. Attract

Attract target customers through relevant problem-solving content, shared and promoted in the places they live online.

  • Buyer Persona
  • Content Calendar
  • Content Amplification
  • Content Syndication
  • Remarketing

2. Convert

Convert them into leads through high value content offers, like white papers, and webinars, to build trust and sets your company up as the expert.

High value offer

  • White Paper Or Case Study
  • Free Consultation / Demo

Landing Pages

  • Calls-to-Action
  • Forms

3. Close

Close leads nurtured through automated marketing email drips that have a high lead score indicating they are ready to buy.

  • CRM Integration (Salesforce, HubSpot, etc.)
  • Remarketing
  • Lead Nurturing / Automated Marketing
  • Social Proof / Online Reviews

4. Delight

Delight new customers through ongoing engagement so they become promoters of your content, products, and services.

  • Email Marketing
  • Social Engagement
  • Social Proof / Online Reviews

Grow your business in a measurable, predictable, and scalable way through inbound marketing.

FREE 15-Min Consultation

Inbound Marketing
vs. Outbound Marketing

Inbound Marketing

  • Permissive
  • Pull tactics
  • Two-way communication
  • Marketers provide value
  • Customers are attracted to you
  • Channels: Social media, search engines, and referrals

Outbound Marketing

  • Interruptive
  • Push tactics
  • One-way communication
  • Marketers provide little to no value
  • Customers are sought after
  • Channels: Print ads, TV ads, radio, cold calling

“ Inbound marketing generates over 3x as many leads as outbound marketing and costs 62% less.”

– DemandMetric

Summary

“ Lack of resources, such as staff, funding, and time, remains the biggest obstacle to successful lead generation for 61% of B2B marketers. ”

– BrightTALK

By utilizing Adjossible as your Inbound Marketing partner, you gain the strategy, expertise, and resources to:

  • Attract: Generate awareness, authority, and demand for your brand, product or services
  • Convert: Provide educational touch points to target customers and generate qualified leads
  • Close: Support sales cycle through lead nurturing that addresses prospects questions, objections, and other business challenges to close more deals that are also hire in revenue
  • Delight new customers and turn them into your most powerful promoters

Inbound Marketing Plans

Growth
Foundation

Companies that are new to inbound marketing, and need to establish a lead generation engine foundation that targets a growth rate of 15%+

Content Creation (SEO Driven)

  • Persona creation, Keyword & Competitive Research
  • Content Calendar
  • 6 original & 2 curated articles /mo
  • 1 content offer Qtrly, (white paper, case study)

Content Amplification /mo

  • Social Posts
  • Social Ads to amplify all content ($2,000 recommended ad spend)

Content Syndication /mo

  • LinkedIn Pulse, and Quora.com

Landing Page Per Offer

  • Design & development of Landing Page
  • Calls-to-Action
  • Forms
  • CRM integration

Remarketing /mo

  • 2 – 3 Remarketing Ads (Facebook & Google)

Lead Nurturing

  • Sequence per Offer (up to 5 emails)
  • Lead Scoring

Analytics / Performance Reporting /mo

$4,995/ Month

Get Started

Recommended

Scaling
Growth

Companies with more aggressive growth goals, ready to cast a bigger net, and looking to achieve a 20%+ growth rate.

Content Creation

  • Persona creation, Keyword & Competitive Research
  • Content Calendar
  • 9 original & 3 curated articles /mo
  • 1 content offer every 2 /mo, (white paper, case study)
  • 2 moving image videos & 1 Infographic every 2 /mo

Content Amplification /mo

  • Social Posts
  • Social Ads to amplify all content
  • A/B Testing of Ads ($5,000 recommended ad spend)

Content Syndication /mo

  • LinkedIn Pulse, and Quora.com

Landing Page Per Offer

  • Design & development of Landing Page
  • Calls-to-Action
  • Forms
  • CRM integration

Remarketing /mo

  • 5 – 6 Remarketing Ads
  • A/B Testing of Ads (Facebook, Google, LinkedIn)

Lead Nurturing

  • Sequence per Offer  (up to 6 emails)
  • Lead Scoring

Social Proof / Online Reviews /mo
Facebook / Google Reviews

Customer Email Blast /mo

Analytics / Performance Reporting /mo

$7,995/ Month

Get Started

Lightspeed
Growth

Companies that are mid-sized to enterprise in size, looking to achieve a 30%+ growth rate.

Content Creation (SEO Driven)

  • Persona creation, Keyword & Competitive Research
  • Content Calendar
  • 12 original & 4 curated articles /mo
  • 1 content offer monthly, (white paper, case study)
  • 4 moving image videos & 1 Infographic every /mo

Content Amplification /mo

  • Social Posts
  • Social Ads to amplify all content
  • A/B Testing of Ads ($8,000 recommended ad spend)

Content Syndication /mo

  • LinkedIn Pulse, and Quora.com

Landing Page Per Offer

  • Design & development of Landing Page
  • Calls-to-Action
  • Forms
  • CRM integration

Remarketing /mo

  • 7 – 8 Remarketing Ads
  • A/B Testing of Ads (Facebook, Google, LinkedIn)

Lead Nurturing

  • Sequence per Offer  (up to 6 emails)
  • Lead Scoring

Social Proof / Online Reviews /mo
Facebook / Google Reviews

Customer Email Blast /mo

Analytics / Performance Reporting /mo

$11,995/ Month

Get Started

Your Inbound Marketing Service Plan Includes

Grow your business in a measurable, predictable, and scalable way through inbound marketing.

FREE 15-Min Consultation

Hiring an Internal Team VS Hiring an Inbound Marketing Firm

Hire 6 people to handle the necessary Skill sets

Marketing
Manager

$87,333

Web
Designer

$51,645

Content
Writer

$50,759

Copy
Writer

$55,459

Graphic
Designer

$53,106

Social Media
Manager

$51,422

$349,724

Hire 6 people to handle the necessary Skill sets

$4,995 x 12 month, Total Cost

$59,940

SALARY DEMANDS

$349,724 +
Benefits 30%
$104,917

Total

$454,641

Vs

AGENCY COSTS

$59,940

Total

$59,940

Grow your business in a measurable, predictable, and scalable way through inbound marketing.

FREE 15-Min Consultation