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Over the past few years, content marketing has become a strategy that more and more companies utilize. In fact, some figures now suggest that more than 90% of all organizations use content in some capacity when executing their marketing strategy. It’s no surprise that they’re doing so, either. According to Demand Metric, per dollar spent, content marketing generates approximately three times as many leads as traditional marketing. If you have not yet begun content marketing, it’s vital that you soon consider doing so.

Traditional Advertising Methods Are Outdated

Traditional advertising tactics of the past are no longer useful. Studies show that 86% of people ignore commercials on television, while nearly 45% ignore mailings they receive from a company. Additionally, more than 90% of users say that they end up unsubscribing from a company email blast.

Why Content Marketing Is Beneficial

Content marketing is useful because it allows businesses to connect with their potential customer base. If you successfully implement a content marketing strategy, you can keep your readers engaged and interested in your product or services. Roughly six out of every ten consumers say that they seek out a product after reading about it. This, in turn, can help you to generate leads and convert sales.

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