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Over the past few years, content marketing has become a strategy that more and more companies utilize. In fact, some figures now suggest that more than 90% of all organizations use content in some capacity when executing their marketing strategy. It’s no surprise that they’re doing so, either. According to Demand Metric, per dollar spent, content marketing generates approximately three times as many leads as traditional marketing. If you have not yet begun content marketing, it’s vital that you soon consider doing so.
Traditional Advertising Methods Are Outdated
Traditional advertising tactics of the past are no longer useful. Studies show that 86% of people ignore commercials on television, while nearly 45% ignore mailings they receive from a company. Additionally, more than 90% of users say that they end up unsubscribing from a company email blast.
Why Content Marketing Is Beneficial
Content marketing is useful because it allows businesses to connect with their potential customer base. If you successfully implement a content marketing strategy, you can keep your readers engaged and interested in your product or services. Roughly six out of every ten consumers say that they seek out a product after reading about it. This, in turn, can help you to generate leads and convert sales.Read full post
There are numerous reasons why your company should invest in content marketing. Unfortunately, not enough companies do so, and it ends up hindering their marketing efforts significantly. If you have...Read More
Over the past few years, content marketing has grown to become a tool that marketers rely upon frequently. This is primarily because content marketing allows marketers to better connect with...Read More
When it comes to curating content and making purchasing decisions, the use of social media should extend far beyond Facebook, Twitter, and Instagram. One of the tools that is most critical is...Read More
Unfortunately, many marketers believe that outbound marketing is an adequate-enough strategy to help generate leads and convert sales. They think that merely getting a potential customer to their...Read More