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Content marketing allows companies to better connect with their potential customer base. Customers often make up their mind about your company before you even reach out to them, which is why it’s crucial that you deliver consistent content that allows your customer base to content with you. One of the best ways to do so is by blogging. The average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages. Still not sold? Consider some of the statistics about blogging found below.

  • Nearly 70% of companies who experienced lead generation successes recognized marketing as the reason they broke through plateaus
  • More than 55% of businesses say that they acquired at least one customer since they started running a company blog.
  • Blogging can save your company money. Outbound marketing techniques cost 60% more than inbound marketing techniques, such as blogging.

How Often Should You Blog?

At the start, you should consider blogging at least once per week. As you get more comfortable with your blog, you can drive to increase your blog posts until you are posting at least once per day. It would be in your best interest to take a look at the blogs run by your competitors and increase your output until you surpass theirs.

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