Your web presence matters in a big way, but it’s far too easy to get sidetracked focusing on things like your social media presence or your primary website. It’s just as important to keep your landing pages fresh and interesting as well, and one of the biggest obstacles that businesses face is low-quality landing pages.
There are plenty of different reasons that a landing page may not be what it should be – lack of creativity, too much content, and more. It starts with just understanding exactly what your landing page needs.
The basics of a good landing page are simple:
- Headline
- Call to action button
- Short descriptive text
That’s really it in a nutshell, but the fact is that more content can help. The key is understanding what kind of content you need to include and how much of it will need to be included. There are a couple of reasons that longer landing pages may need to be used, including:
- Your audience needs to know more about you. Maybe you’re getting first-time prospects who have no idea about you or what you’re doing. A little more context and comet could help with this.
- Your ad platform requires longer landing pages. Some ad platforms have quality standards that may require you to include more content.
- Your visitors don’t buy on impulse. You’ll need to make a stronger case for yourself and your business for some visitors.
No matter why the reason may be, the fact is that sometimes you just need more in your landing page. Think about this and just how much is needed when you start designing your landing page. And, keep the following ten tips in mind to really create captivating landing page content that gets you big results.
One – Bullet Point Lists
Landing pages almost always use bullet points and lists. The reason? The eyes take in the first few lines of text, move around the page, and check out interesting bits of info. Bullets allow you to capitalize on the user’s tendency to scan the page, giving them short bursts of information that deliver in a big way.
Two – Numbered Lists
Just like bullet lists, a numbered list lets you break down things in simpler, easy to read format that will let you reach the widest number of people. Visitors can click through to your landing page where they’ll be greeted with a quick list of tips, steps, or benefits that you offer. This is a perfect solution when you want to advertise a single item or service, or when you’re wanting to break down something complex into simpler details.
Three – The Sales Letter
This one can be tricky. Done improperly, you’re left with little more than a bunch of text that nobody wants to read. But effective sales letters can address a visitor’s problems and then show them what kind of solutions you offer by delivering a personal story that gets to the heart of what you do. Sales letters have the ability to motivate your audience when they’re done properly.
In order to create a solid sales letter landing page, you’ll want to focus on making an emotional impact. Try to use an anecdote or short personal experience that relates to what you offer. Then, explain why your product or service is the best solution to the issue.
Four – A Video
Yes, your landing page can be a video. Instead of trying to generate copy, use your camera and make a short pitch to those who are clicking through. These are perfect when you’re making an emotion-based pitch, making a huge announcement, or when you have a great personality that will showcase your brand in a meaningful way.
Five – A How It Works Explanation
Sometimes, your copy misses out on one big point – what something does and how it does it. Instead of falling into this trap, consider using a ‘how it works’ section on your landing page. This breaks down what your product or service does and how it does it in a few short, bulleted entries. It’s great when you’re pushing for a hard sell or when your promises seem too good to be true – you’ll show them why it works.
Six – The Mini Blog
You’re probably already using blogs as part of your online strategy, so why not create a mini blog and use it as a landing page. Just a short paragraph that introduces what you do and asks for an email address or opt-in is enough to get results, and is great when you’re trying to introduce yourself to potential clients for the first time.
Seven – A Quiz
Online quizzes don’t just have to be about learning what kind of dog you would be if you were part of the canine world. You can actually create a useful quiz for your landing page. A short, two or three question quiz that then delivers a relevant offer can be a great way to introduce your business and showcase what it has to offer.
Eight – Comparison Charts
Have multiple plans to offer? What about competition? If so, it’s best to create a simple to use, simple to understand comparison chart. This can be three or four lists of what each plan offers or why you’re the better choice compared to your competition.
Nine – Testimonials
If you’re looking for direct sales, a short in-depth testimonial can help show visitors what you’ve done for others. Try to add multiple testimonials to really showcase what your business has to offer.
Ten – Interactive Content
This is where you can really get creative. Content widgets like calendars, interactive maps, and even calculators designed for one specific use can all be great landing page elements. You’ll get a little bit of info about your client and give them results that will capture their attention, then follow through with a request to subscribe.
These are just ten of the best ways to use landing pages to get more click through for your business. Let your creative side out, and you’ll be able to create something compelling that actually turns leads into conversions.
