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When it comes to curating content and making purchasing decisions, the use of social media should extend far beyond Facebook, Twitter, and Instagram. One of the tools that is most critical is LinkedIn. In fact, studies show that LinkedIn is responsible for 80% of B2B leads, compared to 13% on Twitter and 7% on Facebook. If you’re looking for ways to improve your content marketing efforts on LinkedIn, these strategies may help.

Create A Lead Generation Page

When it comes to lead generation, you’re going to have to work hard to secure new connections. One of the best ways to do this on LinkedIn is by creating a lead generation page. But, you should not just create any lead generation page. Instead, you should turn your company page into a lead generation page. Use your LinkedIn page to generate leads and direct people to your company website.

Create A Showcase Page

If you have a brand that is an extension of your umbrella company, you should consider creating a showcase page. Doing so can help you better segment the traffic you generate on LinkedIn and allow you to better-target your consumer base.

Improve Your Searches

LinkedIn offers advanced search features that allow you to focus on highly-targeted consumers. Additionally, you can save your searches, an effective strategy that can save you significant time, as you can return to them later easily.

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