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When it comes to the sales pipeline, lead generation continues to be one of the most crucial aspects. Unfortunately, not enough marketers can put adequate resources into their lead generation efforts. According to BrightTALK, a lack of resources remains the most significant obstacle to successful lead generation for more than 60% of B2B marketers. Resources that marketers lack can range anywhere from funding, to staff, to time.

However, marketers should consider reallocating their budget so that they can emphasize lead generation moving forward. The same BrightTALK article found that a staggering 80% of marketers are not satisfied with how effective their lead generation efforts have been. Consider the following statistics:

  • HubSpot indicates that a mere 16% of marketers believe outbound practices are the best method to obtain high-quality leads.
  • More than 60% of marketers say they struggle generating leads. 63% say that generating leads is the toughest challenge they face as a marketer.
  • Only 58% of marketers said that they will consider increasing next year’s lead generation budget.
  • Of the companies meeting their revenue goals, 70% reported that their website saw more than 10,000 visitors per month. On the other hand, 80% of those businesses not meeting their revenue goals said that their website saw less than 10,000 users per month.

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