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When it comes to the sales pipeline, lead generation continues to be one of the most crucial aspects. Unfortunately, not enough marketers can put adequate resources into their lead generation efforts. According to BrightTALK, a lack of resources remains the most significant obstacle to successful lead generation for more than 60% of B2B marketers. Resources that marketers lack can range anywhere from funding, to staff, to time.
However, marketers should consider reallocating their budget so that they can emphasize lead generation moving forward. The same BrightTALK article found that a staggering 80% of marketers are not satisfied with how effective their lead generation efforts have been. Consider the following statistics:
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