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Unfortunately, many companies neglect inbound marketing, failing to recognize how crucial it can be when it comes to growing their business. Not only can inbound marketing help increase leads, but it can also help convert leads as well. In fact, 59% of marketers say that inbound practices provide the highest quality leads for their sales team. When it comes to connecting with potential customers with inbound marketing techniques, there are a few things companies should consider.

What Does The Customer Find Important?

In today’s world, customers have more access to information than ever before. However, now more than ever, customers want to ensure that they receive this information from trusted sources. Studies have shown that all purchase groups, from C-level executives down to individual contributors, indicate that a word-of-mouth referral is the source of information on which they rely the most making purchase decisions.

Creating Content To Connect With Customers

No matter if you’re the member of a large company or a lower-profile organization, you can invest in content to help gain the trust of a potential customer. You should try focusing on customer case studies, beginning with bottom-of-the-funnel stories that will allow you connect with your potential customers. You can also conduct research on your customers to learn more about their background.

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