As the competition for online visibility increases, it is becoming more important for website owners to rank higher than their digital rivals. This can be achieved by optimizing the speed of their site, as search engine algorithms take page loading speed into account when determining search results. Therefore, optimizing speed is essential for anyone wanting to be successful in digital marketing.
It is necessary to make your website load quickly if you want to maintain a successful website. The most useful tool for this is Google PageSpeed Insight. Here, we’ll go into detail about how to achieve a Google PageSpeed Insight score of 90 or higher in 2022.
LET’S DEFINE WHAT GOOGLE PAGE SPEED INSIGHT IS
Google PageSpeed Insight is a tool that measures the performance of a webpage on both mobile and desktop devices. It evaluates a number of factors, including server response time, image optimization, and the use of caching, to determine a page’s overall speed. Webpage speed impacts not only user experience, but can also affect search engine rankings and conversion rates. In short, it’s important to pay attention to your page speed if you want your website to succeed.
WHY PAGE SPEED IS IMPORTANT?
Have you ever clicked on a website, only to be met with sluggish loading times and slow response? Chances are you left immediately in search of a more efficient site. The same goes for your own website – if it’s not running at optimal speed, potential customers will go elsewhere.
In today’s fast-paced world, nobody wants to wait around for a slow-loading page. In fact, Google now factors page speed into its search ranking algorithms. So not only will a slower page frustrate your visitors, but it could also hurt your search engine visibility.
On the flip side, faster page speeds can lead to improved user experience and ultimately result in higher conversion rates. Whether you’re running an eCommerce site or a simple blog, always prioritize speed to keep your visitors happy and coming back for more. Don’t let slow loading times hinder your success – make page speed a priority.
There are three main reasons why the speed of your website is so important.
- Visitors will leave if your website takes too long to load.
- You can lose customers if your site is slow to respond or fails to meet expectations.
- Your website will less likely to rank well in search engine results pages (SERP).
As page load times go from:
- 1s to 3s the probability of bounce increases by 32%
- 1s to 5s the probability of bounce increases by 90%
- 1s to 6s the probability of bounce increases by 106%
- 1s to 10s the probability of bounce increases by 123%
WHAT IS THE PROCESS FOR THE GOOGLE PAGE SPEED INSIGHT SCORE?
Next, the page is actually loaded on a mobile device and evaluated for loading time, interactivity, and overall usability. Finally, these factors are all taken into account to generate a score based on industry best practices for website speed and performance.
Bonus tip: improving your score can have a positive impact on your website’s search engine rankings, so it’s definitely worth taking a closer look at those insights.
These 3 Categories are used to classify the PageSpeed Insight Score.
- GOOD – 90 to 100 score indicates that your website is performing well. (Green)
- IMPROVEMENT REQUIRED – 50 to 85 indicates that your website needs to be improved. (Yellow)
- POOR – 1 to 49 score indicates that your website is performing poorly. (Red)
5 TIPS TO IMPROVE YOUR GOOGLE PAGE SPEED SCORE
Are you tired of checking your Google PageSpeed score and seeing a big fat F? It’s time to increase that number and impress Google (and your website visitors) with a speedy site. Here are 5 tips to get you started:
1.When In Need, Think About Reliable Hosting Companies
A host with slow servers or inadequate storage space can drag down your site’s load times and damage your SEO. So, when choosing a hosting provider, consider their server uptime and network speed guarantees.
It’s also worth researching whether they offer features such as caching or content delivery networks to further improve site speed. And of course, don’t forget about customer support – because when you run into issues, you want to know that help is just a phone call or chat message away. In short, leaving your website’s success in the hands of an inexperienced or unreliable host is a risk not worth taking.
Do your homework and find a host that will support you every step of the way in achieving a high Google Page Speed score.
2.Reduce The Size For Better UX
It’s no surprise that reducing the size of your website’s images and files can have a big impact on it’s overall user experience. It might seem like a small change, but with faster loading times comes quicker access to important information and a smoother browsing experience for visitors.
And let’s not forget about the added bonus of improving your Google page speed score! So shrink those image sizes, compress those files, and give yourself (and your users) something worth smiling about. Plus, who doesn’t love watching that loading bar fly by in record time? It’s like winning a mini-race every time someone visits your page. So make it easy on both yourself and your audience – reduce the size for better UX.
3.Increase Image Quality And Page Speed
Can you imagine trying to load a website and being met with grainy, blurry images? Not only does it make your website look unprofessional, but it also significantly slows down page speed. Thankfully, there are some easy fixes for these common issues.
First, properly sizing your images can help them load faster without sacrificing quality. Compressing your images can also improve load times without sacrificing too much image quality. As an added bonus, optimizing your images can also improve your SEO ranking by making your pages easier for search engines to crawl and index. So remember, a little effort in image optimization can go a long way in enhancing the overall look and performance of your website.
4.Take CDN Into Account When Optimizing Websites
A CDN can greatly improve load time for global visitors by storing a cached version of your site’s content on servers around the world. So before you spend hours minifying and compressing code, take a look at your CDN provider – are you using the best one for your needs? Can you further optimize their caching options?
The small effort spent investigating your CDN could play off dramatically improving page speed for users all over the globe. Don’t let a sub-par CDN hold back your site’s performance – do some research and make a change if necessary.
5.HTML Coding That Is Less Complex
The structure of a webpage can be described using HTML, a programming language. HTML is used by website developers to frame web pages, as it provides the basic structure. However, if a website is not built following Google’s best practices, HTML code optimization may go unnoticed.
In actuality, these are in charge of how servers will interpret the data and how long it would appear on the screen. It’s all about how they were set up. Duplicate tags or even codes can obstruct website speed optimization.
To make the necessary changes, you do not, however, need to review the entire HTML code structure. When it comes to automatic and quick work, tools like CMS plugins or HTML compression tools could work wonders.
In summary, we hope that the points mentioned above will give you a thorough understanding of how to improve your Google Page Speed Insight score. Do take the PageSpeed insight score into account when making your update list. Since it not only informs you of your website’s performance but also helps you identify the crucial adjustments that need to be made in order for it to operate more effectively.
It is not unusual for website performance to become an issue when there are many visitors on the same server. We can help you fix your slow-crawling WordPress site with our comprehensive and quick optimization process! Contact us today!